How To Transform Yourself From Employee To Online Entrepreneur: Escaping The 9 To 5 Wage Slave Syndrome by Omar Johnson

Author:Omar Johnson [Johnson, Omar]
Language: eng
Format: azw3
Publisher: Make Profits Easy LLC
Published: 2013-09-24T16:00:00+00:00

As an entrepreneur the type of marketing that you will be primarily using to get customers for your business is called direct response marketing. Direct response marketing is designed to generate an immediate response from consumers. This response can easily be measured and attributed to a specific advertisement that generated the results. Direct response marketing can be delivered through mediums such as direct mail, newspaper ads, print advertising, radio, T.V., telemarketing and the internet.

Once you have elicited a response from prospects through your direct response campaigns you have to have a system in place to capture the responders’ information so that you can follow up with them. If you are driving them to your website this is accomplished by having a form on your site that asks them for essentials such as their name and email address. Once they have entered this information into the form and have opted in to receive your email messages, there should be an autoresponder system in place that contains prewritten information that you schedule to be sent out automatically at different intervals via email.

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